Mass media Advertising means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public.
Mass media Advertising includes advertising through:
Think big advertising agency has a tie up with some of the leading newspapers in Goa i.e. Navhind times, herald, Tarun Bharat, Gomantak Times, Times of India, Navaprabha, Dainik Herald, Amcho Avaz, Goa Times, Goan Everyday, Goan Varta, Lokmat.
Cheap: Radio advertising is relatively cheap compared to print or television advertising, Production costs are lower. You also have to pay less for advertising time to reach the same number of people as you would with a TV or print ad.
The destination: radio advertising allows you to target your specific audience. Some Radio stations are after the widest possible audience, but many point to niche markets, such as adolescents, sports fans, news junkies, political conservatives, university students, educated people, or fans of any kind of music.
Portability: Radio is the only mass medium that people use while driving, clean the house or mow the lawn. TV advertising requires people to sit in front of their TV, print ads and web requires focused attention on the page or screen. But you can listen to the radio while doing other things.
TV advertising is the most powerful form of advertising, because it combines both video and audio advertising messages with various varieties and presentation. Some people believe that TV advertising is more powerful than other advertising means such as magazines, websites, radio stations, and newspaper. TV advertising draws attention of the viewer. Most of the people spend at least 4 to 5 hours watching television. In fact, it has become most common leisure activity of people. Because of this, television is considered to be the ‘king’ of advertising media.
Benefits of Television Advertising
